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Bet and Win Sponsors Portuguese Soccer League for Next Four Seasons
Online gambling company betandwin.com has signed a 10 million euro
(12 million US dollars) deal to sponsor the Portuguese soccer league for
the next four seasons, local media reported Friday.
But the Association of Portuguese Casinos and the betting regulatory
body Santa Casa da Misericordia (SCML) claim that publicizing the
Austrian-based company is illegal in Portugal.
The Portuguese advertising code says that there can be no publicity
of chance games except those promoted by SCML.
"You cannot advertise alcoholic drinks in soccer either and for years
Sagres beer has sponsored the Portugal team and the casinos of Figueira
da Foz and Estoril have sponsored the Academica and Estoril teams,"
Portuguese league president Valentim Loureiro said.
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entire article at:
People's Daily Online
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